The Challenge

A growing CPG brand was managing social media presence across Instagram, Facebook, TikTok, Pinterest, and Twitter—but each platform operated in isolation. Content was duplicated rather than coordinated, audience insights from one platform never informed strategy on others, and paid/organic efforts didn't complement each other.

The marketing team was stretched thin trying to maintain presence everywhere while seeing diminishing returns. They needed a unified approach that made each platform work together rather than compete for resources and attention.

The Solution

Adalane created an integrated omni-platform social strategy powered by AI agents that orchestrated activity across all channels:

  • Cross-Platform Intelligence: AI agents analyzed performance across all platforms to identify winning content themes and optimal posting times
  • Content Adaptation: Agents automatically adapted content for each platform's unique format and audience while maintaining brand consistency
  • Unified Audience Insights: Machine learning models built comprehensive audience profiles by combining data from all platforms
  • Coordinated Paid/Organic: Agents optimized paid social spend based on organic performance signals across platforms
  • Real-Time Trend Detection: AI monitored emerging trends across platforms and adjusted content strategy within hours

Adalane's strategists provided creative direction and brand oversight, ensuring AI-driven optimization never compromised brand voice or long-term positioning.

The Results

287%
Increase in total social engagement
156%
Growth in follower count across platforms
4.2x
Improvement in paid social ROAS
68%
Reduction in content production time

Within 6 months, the brand achieved top-tier engagement rates in their category across all platforms. The integrated approach meant insights from TikTok informed Instagram strategy, Pinterest trends guided Facebook content, and paid campaigns amplified the best organic performers—creating a virtuous cycle of growth.

"Adalane transformed our social media from a resource drain into a growth engine. Their AI agents coordinate everything seamlessly while their strategists ensure we never lose our brand voice. We're finally getting the results that match our ambition." — CMO, Consumer Packaged Goods Brand